Sheryl Sandberg

Written by retrieved from Forbes and Wikipedia

Retrieved from article by Evan Hessel of Forbes Magazine and Wikipedia

On the marketing/operations strategist who made Facebook reach the 500 million+ users…

According to the Forbes article by Evan Hessel: “Sheryl Sandberg has overhauled Facebook and helped make it the most popular social network in cyberspace.

“To outsiders, it looked like a corporate marriage made in hell: a 38-year-old executive with considerable experience hitched to a brilliant, awkward man-child (23 years old) who has the fastest-growing social networking site in the cosmos and no idea of how to make money off it. Adult supervision comes to wreck an all-boys party.

“Seventeen months later a very different picture emerges. Sheryl Sandberg, hired as chief operating officer at the Palo Alto, Calif. firm in March 2008, and Mark Zuckerberg, founder of Facebook, are still Silicon Valley’s odd couple. But they are a complementary pairing, too: she, a gregarious and energetic operations expert, who managed divisions at the World Bank and the U.S. Treasury, and built the hugely successful AdWords and AdSense programs at Google; he, Harvard dropout, software analyzer and theorist about the future of communications technology. “It’s not about power and control,” says Sandberg. “It’s a chance to build a great organization from the ground up.”

“Zuckerberg puts the relationship in terms as stark as digital 1s and 0s: “She handles monetization and works on different efforts with the ad products; I spend more time on product and technical strategy.” Together they are hatching serious plans to milk Facebook’s members–250 million and ever climbing–for advertising dollars. One likely method is for Facebook to create its own advertising network, or to act as an advertising broker for other Web publishers à la the digital arms of traditional newspapers and new media ventures like the gossip blog Gawker. In this distributed model, Facebook could then track its users as they venture off to other sites and sell advertisers access to them, splitting revenue. Another possibility is to exploit the business of micropayments–to become an iTunes-like vendor of various different lower-price goods and services on Facebook’s Connect partners and the 350,000 or so games and applications running with the social network.

“The economics of digital content are pretty dismal for almost all the big players except Google. Can Facebook transform that? (Revenues aren’t its strong suit: That’s one reason Sandberg just barely missed being on our list of the 100 most powerful women.)
from Wikipedia:

Sheryl Kara Sandberg (born 1969) is the Chief Operating Officer of Facebook. Prior to Facebook, Sheryl was Vice President of Global Online Sales and Operations at Google. She also helped launch Google’s philanthropic arm Prior to Google, Sandberg served as Chief of Staff for the United States Department of the Treasury. She is married to David Goldberg, CEO of SurveyMonkey, and has two children.



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